Blink, and the neighbourhood buzzes

From today, Janssen de Jong Project Development is called Blink! We are the same organisation, but in a new guise and with a sharpened vision and mission. As a developer of vibrant neighbourhoods, we want to develop a future with a real future.

Vibrant, green and social neighbourhoods that sparkle with life! Or, as our director Peter Heuvelink so eloquently puts it: “We don’t just build houses, we develop places where people live healthier and happier lives.That calls for a new way of development, and with Blink we are taking the lead in this.”

We are very happy to finally announce it today. Because behind the scenes, we have been working on the transformation with our trusted team for over a year. “What started as a wish from our parent company JAJO, grew into a project for and from all employees,” he says. “I am proud that the whole organisation contributed to the transformation, Blink really feels like ‘us’!”

Furthermore, our new name and positioning creates more clarity towards external parties. “Now there is unity between our regional offices. Whereas before we were regularly seen as a building developer, from now on we position ourselves more emphatically as a developer of vibrant neighbourhoods. I can’t wait to realise all our ambitions, together with our partners!” concludes Peter.